It’s no secret that 2012 was a busy year for Consuro. New hires, new offices, new partnerships, new awards. It was a year of growth, leading us into 2013 with great enthusiasm and anticipation for the next chapter.
If you were to dissect the average MSP, you’d probably be hard-pressed to find a marketing department. Marketing duties are usually split between the sales guy, owner and the receptionist and are often not taken seriously as a business initiative. But we don’t do things like other MSPs. We’ve chosen a different path, to create an MSP that runs like… a business.
Part of our growth plan involved adding a pipeline of talent to the Consuro marketing team. After weeks of recruiting this past fall which even involved speaking engagements in TCU Strategic Communications classes, we found our interns. Our goal of the internship program was to create a mutually beneficial relationship where we could get the extra help we need and students could gain real world experience, responsibility and insight into their area of interest.
Personally, throughout the interview process it felt like an out of body experience. It seemed like only yesterday I was a TCU senior seeking employment. I felt like I could personally relate to students and was able to communicate what attracted me to Consuro and why I feel so at home here.
We knew our interns, whoever they were, would be able to see and even manage projects from start to finish. We wanted more than expert filers or errand runners, we wanted marketing gurus in training. After our interviews, it was evident that we had not only found one but two rock stars to join our team. They were able to train with us just before the winter break and will be working with Consuro for the Spring 2013 semester.
One of their first projects was to write a blog introducing who they were, what attracted them to Consuro, how they see technology used in both school and in the business world and their perspectives on upcoming graduation leading into the workforce.
We are pleased to introduce the new faces of our marketing department!
-Carissa Cotner, Marketing Coordinator
Major: Strategic Communication
My name is Allie Payne and I am a marketing intern at Consuro. I am a senior at Texas Christian University majoring in strategic communication and minoring in political science and English. In the past I have worked for the Mayoral Campaign for Richard J. Berry, worked at the Mayor’s Office in Albuquerque, NM for two summers and interned with the Fort Worth Convention and Visitors Bureau. I am also the president of the Doug Newsom Public Relations Student Society of America Chapter at TCU.
With a public relations emphasis I have always been a person who prepares for the worst and tries to prevent the problem before it occurs. I found comfort in knowing that Consuro strives to be “problem preventers.” I know what it is when things go awry and you have no control over the outcome, the word helpless comes to mind. Consuro works to prevent those problems from even occurring so that their clients can go about their busy day and if issues do arise people are always there to help.
Technology is always evolving and it is fun to work with a team who is enthusiastic about their work. I like working with a company that is on the cutting edge of technology. They are always looking the latest and greatest new thing.
I am very excited to be working for one of Texas Monthly’s “100 Best Companies to Work for in Texas!”
Major: Strategic Communications
My name is Victoria Igbojionu and I am one of Consuro’s new marketing interns. I am a senior at Texas Christian University majoring in strategic communication with an emphasis in advertising and minoring in communication studies. In the past I have done marketing for real estate offices, worked for TCU’s student media as a marketing manager, but more recently before coming to Consuro I was operating my own maid service business.
What attracted me to this internship was that Consuro is a technology company which gives me a new experience while still being able to work in marketing. Consuro has a strong brand identity and I am able to apply what I’ve learned in school to further contribute to it. Like Consuro, as a strategic communication major we are taught to be critical thinkers and problem solvers. It’s rewarding to be a part of a company that other businesses depend on to keep their offices running. I am fortunate to be working for a company that is recognized for its outstanding performance and company culture. Consuro is everything that I thought it would be and more. Everyone is friendly and I am learning valuable hands-on experience in both marketing and technology.